Senior Front End Developer, Melbourne
What's that? You're looking for a developer who likes to play it safe? Someone who never tries anything new? This isn't for you... comfort is the killer of creativity.
I never save anything for the swim back.
Jump to —
These days, I'm fortunate to spend lots of my time working with Nike, but I've also done a bunch of work with Honda, Officeworks, Australia Post, Peters Ice-Cream and many others.
I care about integrity, simplicity and design systems to build performant websites/applications that are accessible and responsive to everyone on any device.
I love cultivating and leading small teams of smart creatives (A-players); taking a simple approach that if you hire really great people (who are smarter than you), give them interesting problems to solve and freedom to work out how, they will do amazing work.
I'm not a fan of the perverted diaster that "Agile" (Scrum) has become in agencies, and I look forward to its inevitable demise once everyone wakes up from the groupthink nightmare. PROTIP: No one actually doing the work on your team likes it. It's a zero sum game.
Things I enjoy using to solve problems
Things I would rather eat glass than touch (again)
AEM, Sitecore, Salesforce, Pardot, Magento or Drupal.
I run DesignOps — The most dangerous design meetup in Melbourne — with Ch'an Armstrong. It's an unscripted variety show inspired by The Matrix and old-school hip hop, where we believe the distance between design and development should be zero.
The only thing we love more than receving hatemail and having people tell us how we should run our own meetup is the wonderful following of die hard fans (and fans of Die Hard) that support us in everything we do <3.
For some reason, I also perform live raps at our events; the fans demand it (they don't).
I've given a few talks about topics related to DesignOps and thinking about the future, including:
- Insanely Inevitable
- Life After Sketch – Featuring The Notorious F.I.G.
- Building eDMs 70x faster with reverse science-fiction and Kanye Wes(s)t
I built Figmatic after talking to my design team and telling them we should be able to build production ready HTML banners from Figma designs with one click.
Because all job ads are the same, I created a fake agency, Digital Agency, as an elaborate way to recruit smart creatives who worship at the altar of fun.
Death by Meeting
I spent the first 5 years of my career as a self-taught web designer/developer, and the last 5 years focused on front end development, after realising design and front end would eventually become the same thing.
I like to read books — mostly business, leadership, psychology, biographies and stoic philosophy.
While I'm working, music keeps me going — I enjoy extreme (death/black/thrash) metal the most, but also into old-school hip hop, prog rock, jazz and classical.
Outside work, I love watching films — from directors like Wong Kar-Wei, David Lynch, Pedro Almodóvar, Michael Haneke, Hayao Miyazaki, Quentin Tarantino, Sion Sono, Lars Von Trier, Park Chan-wook, Kim Ki‑duk, Akira Kurosawa, Paolo Sorrentino and dozens more.
I try to read 1-2 books per week; some that I really like or have read multiple times include:
- The Fountainhead
- Zero to One
- Creativity, Inc
- High Output Management
- Letters from a Stoic
- It Doesn't Have To Be Crazy at Work
- The Effective Executive
- How Google Works
- Atlas Shrugged
- Shoe Dog: A Memoir by the Creator of Nike
- The Hard Thing About Hard Things
- The Unpublished David Ogilvy
- The 22 Immutable Laws of Marketing
- Man's Search for Meaning
- The Paradox of Choice
- Hatching Twitter
- The Tao of Pooh
- The Black Swan: The Impact of the Highly Improbable
- Getting to Yes
- Becoming Steve Jobs
- Deep Work
- The Alchemist
- The Autobiography of Malcolm X
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
- How to Fail at Almost Everything and Still Win Big
- Thinking Fast and Slow
- Predictably Irrational
- Dare to Lead
- The Power of Habit
- This is Marketing
- Stumbling on Happiness
- Essentialism: The Disciplined Pursuit of Less
- Powerful: Building a Culture of Freedom and Responsibility